From Boka to Your Wardrobe: How the Adriatic Shapes Our Collections

Boka Bay is more than a postcard — it’s our sketchbook.

Every rooftop, every stone wall, every salty breeze finds its way into our designs. When you see stripes on our beach towels, they’re not just stripes. They’re the pattern of Boka’s tiled rooftops glowing orange at sunset. When you feel the texture of our canvas bags, you’re touching the same rugged honesty you’d find in the stones of Kotor’s old town walls.

The palette? Always borrowed from the coast: deep blues of the Adriatic, soft beige like old town stone streets, and the bold red-orange that echoes the rooftops, the sunsets, and ripe tomatoes, the main ingredients of the Montenegrin coast. Even the details — words like gušt, lagano, nije preša — come from conversations you’ll hear every day on the Bay’s promenades.

For us, Fragmenti isn’t about chasing trends. It’s about bottling the rhythm of Boka and turning it into something you can carry with you — whether you’re lounging by the sea or walking through a city far away from Montenegro.

Every piece is a fragment of this place.
And when you wear it, you carry Boka with you.